Essity, Europe’s largest supplier of hand towels, is committed to contributing to a circular society, and has developed a service to help customers close the loop for their used hand towels. By collecting and recycling them into new tissue products, the carbon footprint is reduced by 40%*. Tork PaperCircle® is the first ever recycling service for paper hand towels.
Good partnerships are crucial for any circular initiative; you cannot go circular without collaboration.
Tork PaperCircle® has established close relationships with customers, facility service companies and recycling companies, as well as among our own mills, with benefits for all involved. Even the end consumers are involved, as they have an important part to play.
We are currently running pilot programmes in Germany, the Netherlands and Belgium and are already in the process of starting more customer pilots in these countries. The service will be implemented in Sweden in 2019, followed by further expansion in Europe within the next two to three years. With Europe’s largest network of production mills, together we can ensure that our customers can close the loop for their used paper hand towels locally.
This initiative is also leading the way in the shift that is happening towards a different handling of resources. We are aiming to get paper hand towels approved as recyclable under the
EN643 standard, allowing anybody to recycle hand towels on an industrial scale.
Tork PaperCircle® was commended by the European Paper Recycling Awards 2017 in the European Parliament, and presented with two Innovation Awards at Interclean 2018. Tork PaperCircle ® also won the Sustainability category at the 2018 European Cleaning & Hygiene Awards Furthermore, Tork PaperCircle® is an important innovation for sustainability and circularity – both for Essity and for our customers. For Essity as a concrete step towards a circular society, and for our customers as a way to become more sustainable and circular, and to be able to communicate this to their employees and partners.
*Based on a Life Cycle Assessment (LCA) for Europe, where the avoided processes have been taken into account, conducted by Essity and verified by IVL, Swedish Environmental Research Institute Ltd. 2017